2010 was quite an Indaba year. In this post we would like to take you on a journey through it. So read on as we take you through some of the most exciting and interesting things that have happened to Indaba over the past 365 days:
In sweltering heat we sat at our computers. Josh and Ryan were cutting holes in the wall in order to ensure adequate ventilation for the air conditioning. We hadn’t been outside in well over 72 hours. Our third floor loft had been transformed from a place of abundant joy to a sweat lodge. Yet, our vision quest was close to complete; we could taste the excitement of post-launch as we listened hopefully to the New York City ice cream truck sirens. It was launch day. A year’s worth of ideas would soon be unleashed on the unsuspecting world. As Jim powered on the development team’s proton packs, readying a power surge equivalent to that of a nuclear explosion’s radiant heat whilst deploying the new site, we felt a calm as if at the center of the storm where we could brace ourselves for this huge change. We were looking backward to what we had accomplished and forward to what we would, all in a single moment. This is what we saw:
New Site Redesign
The redesign is wildly successful.
Our site is transformed into the future home of music. The look and feel is more fluid than the former website, and the underlying chat system enables lines of communication previously unavailable on audio creation sites.
Facilitation of content creation is paramount. To help serve the information age’s new stream of audio content, Platinum Members now have the ability to store up to 50 gigabytes of data in their Media Libraries. Also, our online DAW has evolved from the adolescent “Session Console 2.0″ into the more matured “Mantis”, a cloud-based audio solution for fledgling musicians. Mantis harnesses the power of state-of-the-art internet technology to record audiophile quality sound directly to the invisible internet cloud. It embodies what Nostradamus would call “magic”, what Pope Gregory would call “opus diaboli“, but is what we call “progress”.
Music Sales Tools…
On top of all this, those Premium Members who have created things on (or off) Indaba have the freedom to distribute their art throughout the world from our newly developed sales page. From here they can upload to iTunes for free or distribute via our newly created indaba.me store widgets. The democratization of music is essentially complete.
Sheet Music and Video Lessons…
Introducing, the Opportunity Marketplace
November 23, 2010
The launch of our Opportunity Marketplace ushers in a new experience for music creators. It includes both remix and original song opportunities that can be not only fun but also career driving. We launch, in quick succession, opportunities with Jimmy Tamborello, Sleigh Bells, Marcy Playground, Ace of Base, and John Legend. Weeks later we launched an opportunity with Banshee Music and Concord Music Group that lets you submit original music to be played in sports stadiums across the country AND get a publishing deal with cash advance.
Snoop Dogg, and…John Cage?
April 1, 2010
Two contests launch today, though only one involves sound.
Initially we reveal a John Cage “4’33″” contest. Yet, while feeding the ruse’s fire, we are secretly putting the finishing touches on what proves to be one of the largest remix competitions ever. We reveal our Snoop Dogg “That Tree” contest to great revelry, the Indaba community rejoices to the sounds of Diplo, Kid Cudi, and the Dogg himself.
Dog Du Jour wins the contest. Snoop picks him out of 1,548 submissions to fly out to a concert and hang with him backstage.
July 1, 2010
The Linkin Park contest, presented by MySpace, launches and swiftly becomes one of the biggest we’ve ever run.
Over 5,700 people enter the contest generating 2,490 entries. Indaba becomes overloaded with high quality music, and as our brains begin to explode from sonic stimulation, Linkin Park eases our aural pressure and chooses NoBrain as the victor. His track is included as a bonus track in the deluxe package of the album “A Thousand Suns”.
May 20, 2010
From the land of Kings, a living legend descends upon Indaba.
Peter Gabriel, of prog-rock fame, graces the pages of Indaba Music by offering the original stems to the song “Games Without Frontiers”. The community is in rapture over the chance to work with the sounds of a song they—well, if not, then their parents—were humming in 1980.
Australian producer and engineer Japan Aircraft is chosen to fly out to England and record in Peter’s private writing studio with famed engineer Dickie Chappell.
Pimp My Indaba
June 28, 2010
Yes, the website has been pimped.
Mr. X to the Z Xzibit and the venerable DJ Skee provide a summer challenge. Nearly 1,000 people throw their tracks in the ring, but in the end it’s Maxwell Miller who wins the blue ribbon, an exclusive session in the Blue Microphone studio, and a flyaway to hangout backstage with Xzibit at Skeefest.
September 23, 2010
We are infected with ambition. We have just launched a contest with the amazing Canadian band Metric. Metric offers the stems and original Pro Tools files to their entire album Fantasies so that their devoted fans can remix their 10 songs into epic masterpieces of musical mastery.
Like the pop of a suction cup being removed from a car windshield, we were back in our sticky summer office. Jim had pressed the button. The world didn’t explode, nor was it sucked into a black hole. What happened was even better: the face of Indaba Music had changed forever. With all the hard work of our team and the persistence of the greatest developers we’ve ever met, it was done. Well, it was launched. The real excitement was just beginning…