Those of us born before the new millennium probably remember camping outside of a music store like Sam Goody or Tower Records waiting for a new album by their favorite artist to be released at midnight. Back then, it was hard to imagine shopping for merchandise from the comfort of your home.
I used to love buying CDs and feeling the anticipation as I’d struggle to unwrap the cellophane packaging, eventually breaking into the inner layer, removing the bar code sticker seal and finally smelling the freshly printed artwork on the inside booklet, inner case, and on top of my new CD. Growing up, it was always important for me to read the liner notes and study the production credits, trying to figure out how this mystical creation came into existence. This process obviously has personal sentimental significance to me, but as much as I love reminiscing about the past, in business it is important to look to the future.
